I mean, you are correct that a complete ban is unpopular. But I don’t think that’s the exclusive reason the forced sale was provided as an option. TikTok (and the data on it) is super valuable. Someone will most likely buy it, and the data collection and foreign sale (or theft) will continue.

China is a threat, and so are the data brokers. This benefits US-based data brokers, but does it really benefit the individual citizen? I personally don’t think so, at least not from a data collection and personal privacy perspective.

Keeps? I’ve seen one documented instance and it’s literally a headcount for engagement hacking.