Abstract
Following change in Twitter’s ownership and subsequent changes to content moderation policies, many in academia looked to move their discourse elsewhere and migration to Mastodon was pursued by some. Our study looks at the dynamics of this migration. Utilizing publicly available user account data, we track the posting activity of academics on Mastodon over a one year period. Our analyses reveal significant challenges sustaining user engagement on Mastodon due to its decentralized structure as well as competition from other platforms such as Bluesky and Threads. The movement lost momentum after an initial surge of enthusiasm as most users did not maintain their activity levels, and those who did faced lower levels of engagement compared to Twitter. Our findings highlight the challenges involved in transitioning professional communities to decentralized platforms, emphasizing the need for focusing on migrating social connections for long-term user engagement.
From a UX perspective federation has been absolutely bungled. Twitters greatest trick was to cause an exodus before the alternatives had reached maturity, though I imagine the demand has pushed them further than they would be otherwise.
IMO BlueSky is by far the best Twitter replacement, insofar as you can just use it like Twitter but it is built on an open protocol, allowing you to run your own server if you wish but with zero interoperability friction or worrying about servers on the actual client. Also it has already started basic bridging between threads and mastadon, its custom feeds in place of algorithms is genius and stackable moderation is the most compelling solution I’ve seen to the core complaints and concerns over modern social media.
And it’s independent, transparent and run by intelligent, passionate people. And, very importantly, Jack Dorsey has nothing to do with it!