I’ve seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a “AI DJ” or “AI coffee machines”.

I understand that AI tech companies might want to promote their own AI products if they think there’s a market for them. And they might even try to create a market by hyping the possibilities of “AI”. But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world’s enthusiasm for this buzzword? Or is there some other reason?

  • Hexbatch@lemmy.world
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    2 months ago

    I think AI helps the smart consumer avoid companies and products that are on the rocks, or bad .

    Obviously the monopolies are not in trouble, but it’s very helpful to see smaller companies waving the AI banner like a going out of business flag, or an enshittification decal.

    In my particular line of work I use developer tools, and the above has been so helpful in showing me trends of actually useful products