To start a business with Shopify, use this link for a free trial http://shopify.com/jameshoffmannToday’s video is something a bit different. We thought we sh...
That was a great video! James takes these things rather seriously when compared to other coffee people. For example, there are lots of people who say you should rinse the aeropress filter or stop pushing once you hear the hiss, but James said those things don’t matter, so why bother with extra steps like that. The same idea applies here. There are lots of strange but appealing ideas floating around, but many of them are not worth your time.
He does seem to, where possible, taste blind and take serious efforts to exclude confounding factors.
If it weren’t for Hoffman doing this sort of thing with grinders I’d have been intensely skeptical that there was anything more than a placebo difference between a fairly decent grinder and a very good one. At least if his videos are to be believed (and I am inclined to), he consistently distinguishes grinders even at a fairly similar price point.
That was a great video! James takes these things rather seriously when compared to other coffee people. For example, there are lots of people who say you should rinse the aeropress filter or stop pushing once you hear the hiss, but James said those things don’t matter, so why bother with extra steps like that. The same idea applies here. There are lots of strange but appealing ideas floating around, but many of them are not worth your time.
He does seem to, where possible, taste blind and take serious efforts to exclude confounding factors.
If it weren’t for Hoffman doing this sort of thing with grinders I’d have been intensely skeptical that there was anything more than a placebo difference between a fairly decent grinder and a very good one. At least if his videos are to be believed (and I am inclined to), he consistently distinguishes grinders even at a fairly similar price point.