It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
An estimated $4 to $20 billion in value, what is he thinking?
As a corollary, should tweeting on The-Platform-Formerly-Known-As-Twitter be tested to exclusively as X-ing? Just to rub it in?