Billionaire Elon Musk's decision to rebrand Twitter as X could be complicated legally: companies including Meta and Microsoft already have intellectual property rights to the same letter.
The problem here will be that Elon’s new X logo is really just an existing Unicode character: 𝕏. It’s appeared in maths papers for decades. This isn’t like the golden arches - there’s nothing novel there to trademark.
The problem here will be that Elon’s new X logo is really just an existing Unicode character: 𝕏. It’s appeared in maths papers for decades. This isn’t like the golden arches - there’s nothing novel there to trademark.