• snooggums@lemmy.world
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    19 hours ago

    As far as I can tell they are easy to add and everyone else is doing it, so the people who make decisions about the website don’t want to feel left out. Kind of like how those sites became popular in the first place, easy and perceived popularity.

    • LumpyPancakes@lemm.ee
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      18 hours ago

      It’s just an option on many WordPress templates - asks for your social URLs but I don’t know if any tracking happens natively as a result.