What was Musk’s logic? Was there any? It’s like he ruined the reputation of Twitter and decided to try a restart under a new name but it’s predictably failing.
step 1: spend billions buying an extremely recognizable brand
step 2: rebrand it
I actually can’t believe he is going forward with this. Twitter achieved the goal of becoming a verb, “tweeting”. Companies kill for that, and he’s just throwing it away? all the mindshare and recognition? for what?
What was Musk’s logic? Was there any? It’s like he ruined the reputation of Twitter and decided to try a restart under a new name but it’s predictably failing.
The perfect plan
step 1: spend billions buying an extremely recognizable brand
step 2: rebrand it
I actually can’t believe he is going forward with this. Twitter achieved the goal of becoming a verb, “tweeting”. Companies kill for that, and he’s just throwing it away? all the mindshare and recognition? for what?