For a moment, it seemed like the streaming apps were the things that could save us from the hegemony of cable TV—a system where you had to pay for a ton of stuff you didn’t want to watch so you could see the handful of things you were actually interested in.
Archived version: https://archive.ph/K4EIh
Streaming was great when Netflix launched, convenient and affordable - I remember being excited when Netflix finally launched in my country. Was only a matter of time before all would turn to shit with every tv network/producer launching their own streaming services and fragmenting all that content.
The difference back then was Netflix launched steaming was that it was free extra money for TV producers. Cable subs were strong and the TV providers were happy to take extra cash from Netflix to let them stream. Netflix income was icing on the cake. As people cut cable out, streaming is the cake. So you need to charge the price of the cake. There was never an end game where streaming would be cheaper than cable. It was a change of pipes to deliver the content, but was not intended to change the value or cost of TV.