A team of behavioral scientists at Federal University of Rio Grande do Norte, in Brazil, has found via survey results that people view men who drive luxurious cars as having a higher mating value and other positive attributes. In their study, reported in the journal Personality and Individual Differences, the group conducted two surveys involving people driving expensive cars.
Weird dehumanizing language.
It might reflect a dehumanising perspective in people: see nice car -> suddenly attracted to driver.