Ford killed the F-150 Lightning because nobody wanted it. Tesla’s Cybertruck is selling even worse—but Elon Musk refuses to let it die. In this documentary, we uncover the hidden truth behind the spectacular collapse of the Tesla Cybertruck, how a promised $39,900 revolution turned into a depreciating six-figure nightmare, and how Musk is quietly using his own private rocket company to buy up unsold inventory just to keep the numbers from cratering.
It wasn’t selling at the volumes Ford expected, in large part because dealers were refusing to order enough to keep in inventory. So it was a paradoxical problem where customers were expressing interest on waitlists, but the manufacturer was seeing soft demand. The dealers basically would try to upsell them on the ICE version of the same truck decked out with high-margin options.
Thank you, that clears it up.