The release? Seemingly mostly for the Ford marketing folks that think the customers care more about what they name a car and pictures of random people doing stuff more than any actual actionable information about the vehicle.
A small-ish electric pickup? People who wanted cheaper and/or smaller than the current wave of EV pickups. Especially a lot of folks that installed EVSE in their garage for their cars and full-size pickups frequently don’t fit in garages.
Slate is in the same area and has quite a bit of interest, despite being yet another unproven manufacturer. Depending on the details of the truck, this could take advantage of the same niche but with a more familiar brand and potentially executing some things better when it comes to truck features. One issue I recall with a colleague’s Tesla was that they got a lot of the ‘boring car stuff’ wrong, and I wouldn’t be surprised if Slate makes some similar mistakes. Particularly I suspect Ford will get the two-row seating/serviceable bed compromise down better than Slate. Though Ford could still flub the size and not fit in my garage while absolutely a Slate could, will have to see. I wish Ford would embrace the “maker” sensibilities that Slate seems to cater towards but they will absolutely fail at that.
The release? Seemingly mostly for the Ford marketing folks that think the customers care more about what they name a car and pictures of random people doing stuff more than any actual actionable information about the vehicle.
A small-ish electric pickup? People who wanted cheaper and/or smaller than the current wave of EV pickups. Especially a lot of folks that installed EVSE in their garage for their cars and full-size pickups frequently don’t fit in garages.
Slate is in the same area and has quite a bit of interest, despite being yet another unproven manufacturer. Depending on the details of the truck, this could take advantage of the same niche but with a more familiar brand and potentially executing some things better when it comes to truck features. One issue I recall with a colleague’s Tesla was that they got a lot of the ‘boring car stuff’ wrong, and I wouldn’t be surprised if Slate makes some similar mistakes. Particularly I suspect Ford will get the two-row seating/serviceable bed compromise down better than Slate. Though Ford could still flub the size and not fit in my garage while absolutely a Slate could, will have to see. I wish Ford would embrace the “maker” sensibilities that Slate seems to cater towards but they will absolutely fail at that.