That’s not entirely Google’s fault. SEO people have been assaulting Google’s algorithms for decades. Their unrelenting attempts to game the results for their own profit ruined the internet for everyone. They are the ones who produced bloat in unfathomable quantities to manipulate search results in their favor. Those cooking websites are just the casualties of the never-ending war between aggressive marketing departments and search engine algorithms. It’s easy to blame Google because they’re generally shit, but they’re not really the only guilty party here, perhaps not even the most.
They do, but there’s no magical button that they can press to cleanse the internet from marketing bloat or even prevent it from polluting the internet. Whatever they do, there will always be people actively trying to game Google’s attempts to present useful search results for the user. There will always be very well funded marketing departments working full time trying to manipulate any search algorithm, any ranking method imaginable that Google might employ. And they can never be stopped, only managed. A battle that can’t be won, only fought. It’s an impossible task, and despite my burning hatred for Google I still think it’s a miracle that their search results are as useful as they are, given the truly incomprehensibly enormous amount of spam that’s out there.
Google isn’t a victim in this. Their “attempts to present useful search results for the user” are financially based. Google wants people to pay for the right to be higher in the results, not game the system.
I understand your sympathy for google (cool album name, btw), but the problem I have with sympathizing with them is: what is their motivation? They already have a monopoly and they make more money if you click on an ad. In fact, if the number one search result is consistently good, you’re much more likely to skip the ads every time. Therefore, Google’s financial incentive is to make search just good enough that you don´t go to a competitor in disgust.
I’m not being cynical, either. There have been various people representing the old guard at Google who’ve come out and said the mission of the company is ever expanding profit at the expense of usability.
Theres literally buttons for all of that and they are owned by Google. The world’s biggest ad company does have something to with the amount of marketing bloat, believe it or not.
No, SEO people’s job is to exploit those rules to maximize visibility at all costs. I’ve worked with those people. They will do all sorts of shit, put out all sorts of spam to rank one spot higher in the results. They expend insane amounts of effort trying to figure out how to trick search engines into ranking their stuff higher, into finding weaknesses in the algorithms. They’re absolutely NOT innocent players of the game.
That’s not entirely Google’s fault. SEO people have been assaulting Google’s algorithms for decades. Their unrelenting attempts to game the results for their own profit ruined the internet for everyone. They are the ones who produced bloat in unfathomable quantities to manipulate search results in their favor. Those cooking websites are just the casualties of the never-ending war between aggressive marketing departments and search engine algorithms. It’s easy to blame Google because they’re generally shit, but they’re not really the only guilty party here, perhaps not even the most.
You’re not wrong that it’s a lot of people, but Google controls their own algorithms.
They do, but there’s no magical button that they can press to cleanse the internet from marketing bloat or even prevent it from polluting the internet. Whatever they do, there will always be people actively trying to game Google’s attempts to present useful search results for the user. There will always be very well funded marketing departments working full time trying to manipulate any search algorithm, any ranking method imaginable that Google might employ. And they can never be stopped, only managed. A battle that can’t be won, only fought. It’s an impossible task, and despite my burning hatred for Google I still think it’s a miracle that their search results are as useful as they are, given the truly incomprehensibly enormous amount of spam that’s out there.
Google isn’t a victim in this. Their “attempts to present useful search results for the user” are financially based. Google wants people to pay for the right to be higher in the results, not game the system.
I understand your sympathy for google (cool album name, btw), but the problem I have with sympathizing with them is: what is their motivation? They already have a monopoly and they make more money if you click on an ad. In fact, if the number one search result is consistently good, you’re much more likely to skip the ads every time. Therefore, Google’s financial incentive is to make search just good enough that you don´t go to a competitor in disgust.
I’m not being cynical, either. There have been various people representing the old guard at Google who’ve come out and said the mission of the company is ever expanding profit at the expense of usability.
Theres literally buttons for all of that and they are owned by Google. The world’s biggest ad company does have something to with the amount of marketing bloat, believe it or not.
I don’t know, Google controls the board and all the rules. The SEO people are just the players trying to play by those rules.
No, SEO people’s job is to exploit those rules to maximize visibility at all costs. I’ve worked with those people. They will do all sorts of shit, put out all sorts of spam to rank one spot higher in the results. They expend insane amounts of effort trying to figure out how to trick search engines into ranking their stuff higher, into finding weaknesses in the algorithms. They’re absolutely NOT innocent players of the game.