Netflix actually ended up with an increase in subscribers from their crackdown. Maybe Spotify did learn from Netflix.
Netflix tweeted in March of 2017 that “Love is sharing a password” before launching its own enforcement policies in May of 2023. Later that year, Netflix raised prices up to 17 percent, and by April of 2024, the company saw the policy pay off with 9.3 million added subscriptions and a 54 percent bump in operating income.
Their stock is down 40% YoY and they are cutting thousands of staff including their director of content. Looks like it bought them 24 months of bluster and then their watchtimes plumetted.
The metric of interest in the context is the effects on churn/subscriber conversion, in which Netflix significantly overperformed following the enforcement of family plan rules.
Netflix actually ended up with an increase in subscribers from their crackdown. Maybe Spotify did learn from Netflix.
Their stock is down 40% YoY and they are cutting thousands of staff including their director of content. Looks like it bought them 24 months of bluster and then their watchtimes plumetted.
There’s no reason to believe that that’s related to the family plan enforcement, so it’s really not relevant to this discussion
It is relevant to the stock price discussion, which was the dfense of the family plan enforecement.
The metric of interest in the context is the effects on churn/subscriber conversion, in which Netflix significantly overperformed following the enforcement of family plan rules.
And has since underperformed. Their watch times have not followed their subscriptions and investors are concerned.
So the enforcement resulting in more subscribers could be seen as short lived given the results for netflix.
A drop in consumption could be equally well explained by lacking content quality, leading to disinterest in consumption.
Arguably better explained, given that they laid off the director of content.
Now that people can’t share maybe they’re more discerning about keeping that subscription?
I’m not really clear on what you mean here - Netflix are not having any trouble with their subscriber growth/churn numbers
capitalism machine prioritizing short term over everything else, working as intended.
Wow I missed that part, thank you.