

Red-Letter Christians is a non-denominational movement within Evangelical Christianity. “Red-Letter” refers to New Testament verses and parts of verses printed in red ink, to indicate the words attributed to Jesus without the use of quotation marks.
The organization was founded by Tony Campolo and Shane Claiborne in 2007 with the aim of bringing together evangelicals who believe in the importance of insisting on issues of social justice mentioned by Jesus (in red in some translations of the Bible). They believe Christians should be paying attention to Jesus’s words and example by promoting biblical values such as social justice issues. These issues include the fight against poverty, the defense of peace, building strong families, respecting human rights and welcoming foreigners.
Exactly, especially when you look at how we got here.
The Real Origins of the Religious Right
This should be mandatory reading for all Democrats.
You’re competing with advertisement campaigns that were persuasive enough to convince most people to vote for things they didn’t even support.
Democrats picked up on the advertising part, but somehow haven’t realized that nobody is going to be persuaded by the moderate compromise bullshit. That is exactly what the Republicans were doing when Paul Weyrich got frustrated and started looking to civil rights organizations to strategize a movement to invigorate the right. It was quite successful.
How do you pursuade? You at least pretend you have fucking skin in the game. You worry about your donors and what they will think second to your principles. You at least pretend you care more about what is happening than holding on to a position for 40+ fucking years as the country burns around you.
Weyrich hailed as conservative pioneer
This is exactly where the Democrats are over 50 years later. Reduced to hand wringing and afraid to step out of line.
There is a reason Weyrich partnered with people like Falwell and used fire and brimstone messaging. It gets attention. It refuses to compromise. It’s not worried about saying the wrong thing. It doesn’t really matter what you’re trying to get people to support. People are compelled to follow it based on the way it makes them feel. The feeling is what convinces.
Weyrich has been dead for almost 2 decades, but people in the White House are continuing to use this same strategy, and usually just recycle his old playbooks bc they’re not as smart or creative as this evil bastard was. Take back the fucking narrative!