Taco Bell has “bulked up” their ground beef with soy for years IIRC. Nobody noticed, because their seasoning and actual beef flavor were strong enough to cover.

My problem with Impossible/Beyond is neither is nearly as good as real beef flavor, and I’m saying this as somebody who was vegetarian for over a decade. Boca and Morningstar were my favorites back when I didn’t eat meat, and I still buy the Morningstar breakfast patties because I like them better than greasy meat patties to start my day.

Basically they’ve bought into the idea that the West, neoliberal capitalists to the core, is the root of all evils, so the leaders opposing the West must be good. Unfortunately, the enemy of my enemy isn’t my friend when it comes to geopolitics.