

App Tracking Transparency on iOS devices is an interesting test case for this argument. When an app wants to track you, you’re asked in plain language whether you want to be tracked. You can say no. You don’t have to be a savvy user to say no, and the consent is explicit rather than being buried in a EULA that you don’t read. If you say no, the app will likely still work fine. Specific numbers vary, but somewhere between a majority and a vast majority of iOS users opt out when given that choice. How much that costs advertisers is harder to reason about (a lot of the data comes from advertisers themselves, who are hardly unbiased), but the data are at least consistent in arguing that ATT opt outs produce a quantifiable drop in ad engagement (clicks, etc) and ad spend.
I’m personally a big fan of ATT. You shouldn’t have to be a savvy user to opt out of surveillance capitalism. I also don’t personally care that much about how effective online advertising networks are. But I think LG and similar companies are probably not off base to worry about making it possible to cleanly opt out of everything. From their perspective, that wouldn’t be a great outcome.






I have a hard time telling AI authored LinkedIn thought leadership apart from formulaic LinkedIn thought leadership sometimes, but this feels AI written, which makes it fairly amusing considering the point it’s making.
(Does vibe coding feel incredible? Also, “Nobody’s asking what happens in Month 18 when the original dev has left and nobody understands the codebase” implies that the vibe coder original dev understood the codebase at any point, which isn’t an argument I’d feel comfortable making for any of the ones I’ve worked with)