Elon Musk tweeted on his official account on Sunday that Twitter would be changing its logo to an “X” and that all the birds will be disappearing from the platform.
I was part of a “startup” that was all volunteers. We called ourselves Citizens Market, and the idea was to produce an app that let you scan a barcode to get ethical info on the company who made the product.
Like GoodGuide, but they got to market faster.
After a few years of effort, a marketing person joined our all-volunteer team and convinced the head to change the name to Fosfo. Why Fosfo? Because matches have phosphorous in them, and so it referenced illumination, and the illumination had to do with our mission of … you guessed it: providing information.
The thing failed. I mean, we were already failing because we didn’t have the profit motive cutting our decisions down to what worked. But the name “Fosfo” was when I knew the project was dead.
“Citizens Market” was the perfect name for what our app would do. But no, had to have some web 2.0 jackass giving us a facelift. That was our path to salvation: a rebrand.
When they start focusing on the brand, it’s over.
I was part of a “startup” that was all volunteers. We called ourselves Citizens Market, and the idea was to produce an app that let you scan a barcode to get ethical info on the company who made the product.
Like GoodGuide, but they got to market faster.
After a few years of effort, a marketing person joined our all-volunteer team and convinced the head to change the name to Fosfo. Why Fosfo? Because matches have phosphorous in them, and so it referenced illumination, and the illumination had to do with our mission of … you guessed it: providing information.
The thing failed. I mean, we were already failing because we didn’t have the profit motive cutting our decisions down to what worked. But the name “Fosfo” was when I knew the project was dead.
“Citizens Market” was the perfect name for what our app would do. But no, had to have some web 2.0 jackass giving us a facelift. That was our path to salvation: a rebrand.