This is so wacky it’s astounding.
You don’t buy a company for their servers or employees, those can be found elsewhere for the same price. You buy a company for its users and its brand. To throw away one of the most icon brands in the world, which is present in the footer of every major website in the world, is baffling.
What is the end game here?
What is the end game here?
Bold of you to assume Elon has one.
I’m sure he has an end-game.
It’s everything up to that point where he’s completely at a loss.
I think his endgame is just boosting his ego. He tried to get this X thing to stick since the PayPal days.
We are just watching the midlife crisis of a guy with way too much money showing that billionaires are not immune to terminally online brain rot.
Why does he need one? Maybe he just got really lucky.
You don’t buy a company for their servers or employees
Clearly he didn’t buy it for that either, since he chucked those out the window shortly after purchase. Pretty sure he spent billions of dollars to shitpost and create a safe space for nazis.
He bought the company to bootstrap his idea of his “X” app which he envisions becoming something like WeChat for the world outside of China.
I think it’s a terrible idea that’s a solution in search of s problem. WeChat works in China because the government literally enforces it’s usage. The rest of the world isn’t interested in a one-stop-shop for anything and everything.
It’s the problem of trying to be everything for everyone. You end up with mediocre or bad solutions for many problems instead of great solutions for a couple of problems. It works when there’s no competition, see WeChat, but when there is competition that competition is going to beat you at their game because you’re too busy playing a dozen others.
It’s funny if that’s his endgame, since Meta is already closer to that achievement than he is, and their Twitter alternative exploded in popularity immediately thanks to Musk’s own incompetence.
The rest of the world isn’t interested in a one-stop-shop for anything and everything.
I’m not entirely sure this is true. Look at the constant posts and commenting on how people hate to deal with the complication of additional apps / sites. It’s a major negative of the fediverse, it’s one reason I think Signal shot themselves in the foot getting rid of SMS. It’s why people keep using Amazon or Netflix even as they get worse and worse and more expensive. Heck, I’m not even immune - I wish we had one fast and cheap way to transfer money rather than Zelle, Paypal, various bank schemes, venmo and on and on. I wish we had a universal shopping cart thing like Paypal checkout more widely adopted vs making ever more accounts and typing in all my details for a one time order from a different website (and this is one reason why people gravitate to Amazon vs individual sites).
I’m not saying I’d like an all in one app, but I can see it potentially being interesting to people if it simplified their lives. I don’t think Musk and X are likely to be able to do it, but I don’t actually think there’s no interest.
There is a kindle ground that people want between an app for literally every small part of something and absolutely everything in a single app.
They don’t want 100 different newspaper apps to read 100 different newspapers when they all work differently.
Twitter and Facebook serve different purposes and made sense to be separate.
Not only wacky but hideous? I mean if you are going to re-logo (forget that it be for idiotic reasons…) the least you could do is make the design look decent… this?? 😂
What is it with the squished fonts everyone is switching to lately?
It’s a new design trend
RIP
At this point it’s foolish not to consider this as possibly the greatest tax writeoff in history. Elmo is setting himself up to never pay another dime in taxes the rest of his life. Not that he probably pays that much as it stands, but still.
You can’t defer losses like this forever. You can throw your money in a fire, but in the end that’s not going to help you very much.
IANA tax attorney, and I’ve always had more time than losses, so I’ll defer to your wisdom 😅 I also didn’t claim he was smart …
But you won’t save more tax with this that you lost money with it?
How would this ever make sense especially given that inflation is a thing?
which is present in the footer of every major website in the world
OMG, I just realize that the little blue bird will be replaced with an X everywhere. A generic looking, forgettable X.
I also realize that instead of saying “follow me on Twitter” or “I’m on Twitter,” people will say “follow me on X” and “I’m on X,” which sounds like you’re talking about Ecstacy or Molly. Very 1990s club kid. (He’s Gen X so I’m sure he’s well aware of how this sounds.)
I am seldom a conspiracy theorist but I am really starting to think that he is deliberately trying to destroy Twitter, I mean X.
I don’t think so, his “X” idea has been around for a long time, he really thinks it’s his next big idea. I’m sure people have raised all of these concerns with him, but I doubt he’s listening. Tesla, SpaceX, etc. are ideas that he bought, this one is his baby. I don’t think he’s open to ideas or criticisms on it.
Speaking of SpaceX, makes me wonder why he doesn’t just brand everything <name>X, eg TwitterX. Keep the X theme but don’t water down the brand. Then, if he hits the jackpot and becomes a multi-industry monopoly he can rebrand everything to just X.
maybe he’s hoping that people accidentally mistaking the button for “close window” will drive up traffic
Just to say you often do buy a tech company for it’s employees. But he fired most of them anyway so this move seem pretty on brand.
This isn’t a logo. It’s a cry for help from a severely distressed mind.
W̸͖͆H̵̡̹̖͂̂̑̅Ǎ̷̲̩͔̿͜͠T̷̩̫͗’̶̺̩͖͚́̚Ś̴̭̺̼̳ ̶̼̱̗̓̄̾H̸̡̗̫̝͘A̵͍̥̔̾P̸͇͎̾́P̵̙̦̀́ͅE̸̢̧̹͐͝͠N̸̫̲͙̘͝I̵̳͍͇̼̾̋̀̕N̶͚͖̪̒̈́̈G̵͕̱̓̃
̷̛̰̣̠͛͊ ̸̳̼̹͂ ̸̳͕̳̔̈̉͝ ̸̛̲̋̄͘ ̴͎͐ ̸̝̃̽̚W̵͓̙̏̄̀̉Ḩ̶͚͍͗͠A̷̢̹̥͙͑͐͆T̷̫́̉̄̚’̸̧͍͌͆͜Ş̷̗͚̻̓̉͒͠ ̶̣̯̬͑̈́H̷̘͛̇̚A̷̭͗̓͘P̶̭̠̔͒͝P̵̱̯̲̓͌͘E̵̡̪̣͇̕͝N̵͓͊̇̿̋Ì̷̭̯̠͗̈́͠N̴̬̹̲͔͑̈͝G̵͎̖̥͇̀
He bought it to destroy it for his Saudi backers. Billionaires like Musk and the Saudis make more money with Republicans in charge. Twitter and Reddit were too good at educating voters that would keep Republicans out of power, and hold murderous Saudi princes accountable, so they had to be destroyed.
I don’t think that was his goal, but it was probably why the Saudis were so eager to loan him the funds to buy it. This reminds me of a time I was talking to a climate-denying friend who cited something about NY using “methane causes global warming” to push anti-small farm bills on the basis that they had cattle (or something, I can’t remember exactly). The point being, sometimes it’s not a grand orchestrated conspiracy (eg “global warming is fake”) but rather malicious, opportunistic actors taking whatever advantages they can get. Billionaires don’t cause recessions on purpose, but their wealth certainly does increase during them anyway because of how the system has evolved to optimize for wealth consolidation through the independent actions of the capitalist class, and they’re not hurting enough to want to change it for the better.
What is the end game here?
Musk: “Hey Everybody, look at me!”
Yeah, man. People had various opinions on the quality of Twitter, but it couldn’t be denied that it was a worldwide known brand.
Always makes me wonder if he’s destroying it for Russia or republicans or something
He realized pretty fast that he offered WAY too much money for Twitter. Like, we’re0 seeing maybe 5x what it was really worth at the time. But, because he did everything out in public like the narcissist he is, he knew there was no way he was getting out of the sale in court.
So he got as much of the cash from banks and other investors as possible. An amount of debt that could ruin someone with even his net worth. Now he’s driving their investment into to the ground so the banks will end up writing off most of the debt rather than asking for repayment. So far, it seems to be working.
This is the poster child for enshittification; RIP bluebird, we salute what you were.
It’s not even enshittification. If it were that at least would be understandable through a capitalistic lens, a natural part of an investor-owned process. It’s the actions and thinking of a man-child with all the brilliance of a 40 watt bulb. No logic is to be had here.
“Brighter than a 30 watt lightbulb.”, yep, have to agree.
It’s “enswastification.”
xXshitifiicationXx
The only reasonable answer is that Musk is intentionally killing Twitter, which is conspiracy theory levels of dumb.
The only other solution is that the richest person in the world (officially) is this stupid. This is almost harder to believe than a conspiracy to destroy twitter.
I wouldn’t say stupid, just narcissistic control freak who can’t stop touching it. That way it doesn’t dismiss him outright. It’s a matter of essentializing language - “someone is stupid” isn’t so dangerous vs “someone does something stupid” lets you recognize the emperor has no clothes but can still be dangerous. Reality is more complex than “xyz is stupid/evil”, and falling into those patterns of thought does a disservice to yourself.
I think stupidity is more complex and contextual, one can both be smart and dumb AF at the same time, the duality of dumb.
Antivax nurses do exist.
That is so Zen. Beautiful.
I have a suspicion that all of the layers of “Elon management” at Tesla and SpaceX have given him the idea that he’s a brilliant innovator; he gives them all his outlandish ideas and they get filtered into (normally) reasonable plans, and they guide him down the path they want him to go down while he thinks the good idea is his. And those companies are both doing well, so clearly his style works, at least in his mind.
But then he bought twitter, which didn’t have anyone devoted to protecting the company from him, and it’s all going to shit.
Like my uncle Gump used to say: “Stupid is as stupid does.”
Actually after thinking about it, the stuff he’s doing to the company is just batshit insane. It has to be intentional. He’s on a campaign to kill the company for the tax write-off and because he has some kind of personal beef with it. If he were to just fire everyone and shut down the servers he wouldn’t be able to take the write-off. The company has to die a slow death for it to look legit.
The only other solution is that the richest person in the world (officially) is this stupid. This is almost harder to believe than a conspiracy to destroy twitter.
Why is that hard to believe? The mega-rich are not notably more intelligent than anyone else, they just started decades ago with inherited wealth and got lucky early.
Oh this isn’t meant to imply that rich people are smarter than anyone else. More hard to believe in that I don’t want a man with such immense power and wealth to be absolutely stupid. The obvious best choice is no one having a billion dollars.
Ahh, so less “hard to believe” and more “unpleasant to believe”, that’s fair.
For sure, either he’s destroying it on purpose of he’s that stupid, either one is just way out there.
This is a stupid move. It’s like Google changing its name to something else. Now everyone says “you need to Google this” instead of “you need to search this on the internet”. Twitter has become a recognised brand and tweeting has become a verb in the dictionary. He’s destroying years of work. At this point, we can safely say that his behaviour is not rational.
Alphabet and Meta enter the chat
Are people really still convincing themselves this is a 5D chess move.
After everything else, are we still doing that?
Trump has accidentally created an evangelical cult convinced he’s the literal “son of man” (aka new messiah) and everything he does/says is ordained by God. Cults of personality shed anyone with even the barest amount of reason and retain only the most deluded.
This is beyond dumb. Such an iconic logo that was already such a huge part of their brand. Not even a logo that needed to be changed. This will cause major confusion for some old people.
Seeing the care that went into designing the original logo, only to be replaced with… I keep wanting to call it clipart, but clipart is less lazy than this.
I really don’t understand Elon’s plan with all this.
Maybe he never had one.
Everyone knows and recognizes Twitter, changing makes no sense.
So, if there’s no more bird, then we shouldn’t call them “tweets.” What should they be called now? X-cretions?
He actually said they are now called X’s.
So if Twitter is now ”X", what will tweets be called?
Xits.
👍
…Is Xits pronounced “exits” or “zits”? 🤔
A tweet is now a xit, which is pronounced “shit”.
Xisses
Xs obviously and if you remember back to your grandmother’s birthday cards Xs are kisses! So tweets are now called kisses and tweeting something is Kissing obviously.
This is just proverbial middle finger from Elon to the PayPal shareholders because he couldn’t get his way, now he is in a position where he can do this and no shareholder can criticise him for doing so.
The brand ‘X’ doesn’t have any meaning behind it. ‘M’ maybe so but that would be a stretch.Is that a Norwegian Blue? Lovely plumage.
@mastermind White X on a black background. It couldn’t have less character and personality. The branding wasn’t the issue with Twitter. Let’s recap: Twitter is struggling, Elon buys Twitter, makes it a worse platform for users, introduces authentication by payment, restricts the access to the platform, and then changes the only good thing about Twitter, the branding.
Bird logo dead just like birds dying in heaps in real life
deleted by creator
@samokosik Right, but this is dumber. Because Facebook service itself is still Facebook, it’s just the company renamed itself to Meta, because its not offering Facebook only anymore. Twitter on the other hand is the service that got renamed. Which has no reason to, it’s just making it less memorable and take away the last bit cuteness from the platform.
