• WhatsTheHoldup@lemmy.ml
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    9 hours ago

    the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI.

    • houseofleft@slrpnk.net
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      7 hours ago

      Thanks! Somehow missed that, but I still don’t really understand the details, like how and whyit incorporates generative AI, and if these are for Netflix or for Netflix ad customers.

      • Echo Dot@feddit.uk
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        7 hours ago

        My reading is that some of the ads will be generated via AI maybe to be customised to the account of the person viewing it. I suspect that won’t last very long at some point it’ll come up with an amusing failure and then it’ll get switched off.