Phase 4 was rudderless. There was no direction for it, and no clue where it was going until Loki broke open the multiverse on Disney+
No physical media for Disney+ content. Your product will not be top of mind unless it’s physically available in every Walmart, Target and Best Buy.
Some people felt lost walking into Multiverse of Madness. They hadn’t seen WandaVision, Loki, or What If?. They didn’t even know WandaVision and Loki were a thing.
If Blu Rays had been out before MoM, it would have done much better.
Same deal for Quantumania… how many folks picked up on the fact that Kang was in Loki?
I see a couple of problems:
Phase 4 was rudderless. There was no direction for it, and no clue where it was going until Loki broke open the multiverse on Disney+
No physical media for Disney+ content. Your product will not be top of mind unless it’s physically available in every Walmart, Target and Best Buy.
Some people felt lost walking into Multiverse of Madness. They hadn’t seen WandaVision, Loki, or What If?. They didn’t even know WandaVision and Loki were a thing.
If Blu Rays had been out before MoM, it would have done much better.
Same deal for Quantumania… how many folks picked up on the fact that Kang was in Loki?