The release? Seemingly mostly for the Ford marketing folks that think the customers care more about what they name a car and pictures of random people doing stuff more than any actual actionable information about the vehicle.
A small-ish electric pickup? People who wanted cheaper and/or smaller than the current wave of EV pickups. Especially a lot of folks that installed EVSE in their garage for their cars and full-size pickups frequently don’t fit in garages.
Slate is in the same area and has quite a bit of interest, despite being yet another unproven manufacturer. Depending on the details of the truck, this could take advantage of the same niche but with a more familiar brand and potentially executing some things better when it comes to truck features. One issue I recall with a colleague’s Tesla was that they got a lot of the ‘boring car stuff’ wrong, and I wouldn’t be surprised if Slate makes some similar mistakes. Particularly I suspect Ford will get the two-row seating/serviceable bed compromise down better than Slate. Though Ford could still flub the size and not fit in my garage while absolutely a Slate could, will have to see. I wish Ford would embrace the “maker” sensibilities that Slate seems to cater towards but they will absolutely fail at that.
I moved to a different state in 2023 and needed a new vehicle, and using CarMax, the gently used base model lightnings with cloth seats were going for $80k+. Want extended range and an upgraded trim? Yeah, that’s $100k or more. Good luck buying a new one. I’m sure the MSRP was probably $50k, but you’d never actually find one for that price. Expectations meet reality.
At this price, its range wont be great as a truck, so id say people who want to haul some stuff within the region, or do shorter range towing. Like a boat to the nearby lake.
Who is this for?
If you buy one you can give it to anyone or keep it for yourself. You decide.
People who can’t fathom a Ford lasting more than 4 years.
You missed a change to play in with the number 6
The release? Seemingly mostly for the Ford marketing folks that think the customers care more about what they name a car and pictures of random people doing stuff more than any actual actionable information about the vehicle.
A small-ish electric pickup? People who wanted cheaper and/or smaller than the current wave of EV pickups. Especially a lot of folks that installed EVSE in their garage for their cars and full-size pickups frequently don’t fit in garages.
Slate is in the same area and has quite a bit of interest, despite being yet another unproven manufacturer. Depending on the details of the truck, this could take advantage of the same niche but with a more familiar brand and potentially executing some things better when it comes to truck features. One issue I recall with a colleague’s Tesla was that they got a lot of the ‘boring car stuff’ wrong, and I wouldn’t be surprised if Slate makes some similar mistakes. Particularly I suspect Ford will get the two-row seating/serviceable bed compromise down better than Slate. Though Ford could still flub the size and not fit in my garage while absolutely a Slate could, will have to see. I wish Ford would embrace the “maker” sensibilities that Slate seems to cater towards but they will absolutely fail at that.
People that couldn’t afford the $100k Ford Lightning.
They were well under $50K at one point.
I moved to a different state in 2023 and needed a new vehicle, and using CarMax, the gently used base model lightnings with cloth seats were going for $80k+. Want extended range and an upgraded trim? Yeah, that’s $100k or more. Good luck buying a new one. I’m sure the MSRP was probably $50k, but you’d never actually find one for that price. Expectations meet reality.
At this price, its range wont be great as a truck, so id say people who want to haul some stuff within the region, or do shorter range towing. Like a boat to the nearby lake.
I was interested but reading the article quickly ended that.