- cross-posted to:
- moviesandtv@lemmy.film
- cross-posted to:
- moviesandtv@lemmy.film
Archived version: https://archive.ph/w8JRj
Effective October 12, the company will raise the monthly price of its ad-free plans Disney+ and Hulu plans by more than 20%.
The Disney+ ad-free plan will rise by 27% to $13.99 a month in the US, up from $10.99. That’s double the $6.99 monthly cost Disney charged for the service when it first launched in 2019.
Hulu’s ad-free plan will increase by $3 a month, or 20%, to $17.99 a month. The ad-supported tiers for both services will remain at $7.99 each.
The price hikes come amid Disney’s continued efforts to slash $5.5 billion in costs this year.
The monthly prices of its two Hulu live TV packages will also increase by $7 each for both the ad-free plan and the ad-supported offering. ESPN+ will go up by $1 to $10.99 a month.
Additionally, Disney announced that starting September 6 subscribers in the US will have access to a new ad-free bundled subscription featuring the ad-free Disney+ and Hulu services for $19.99 a month.
Disney keeps losing value… In light of what they’ve said about the striking creators, this know this wont be passed along to the people making the content. Even if they treated their people well, what new content do they have that Im willing to pay such huge hikes for?
Also for a service primarily aimed at families and kids (who will consume disney content wherever they go away from their “home isp” a lot) this seems especially dickish. I predict a big backlash.
Families who kids go to college, who have kids who can’t afford Disney on their own, whatever. Sadly Netflix did it and people signed up and gladly opened their wallets and gave over their money. If people cancelled all together they could actually make a statement, but people are stupid. A person is smart but people are stupid.