Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.
Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”
If there is anything worse than going into a pyramid scheme is going late into a pyramid scheme
Keep in mind Apple has a poorly documented and mostly unknown daemon called knowledgeconstructiond that cannot be turned off and solely exists to profile you based on accessing every Apple apps data - ical, messages, mail, photos etc, which is astoundingly personal info especially considering a lot of Apple users dump everything into stock apps, as the “strength” of Apple has typically been consistency of the platform
https://8rank.ai/game/apple-intelligence-personal-knowledge-graph
The person who wrote that article vibecoded an app that allows you to visualize the data captured: https://github.com/8rank/iKnow
It is basically all the gross shit that ad networks do. What does Apple do with this data, that has been aggregated since macos 13? Officially it’s probably to “enhance the user experience” but at a minimum it probably changes how Apple delivers ads to you. do they sell it? Who knows
Being slow on LLMs is the one good decision apple is making.
There’s a bigger issue here at play. The way members inside 3GPP are planning for how 6G technology works (if passes, if not it goes to 7G planning) is that your phones AI model is fine tuned based on all your behaviors and set of predictions and your phones AI will communicate to an agent either close to the phones modem and/or speak to another agent at the nearest 6G tower or NTN with a 6G Core.
If people were to see what standards organizations make up, your mind would be blown. There’s a lot of good intentions, but just enough people to use cool tech for bad. $$$
Much like needing to listen to the song that is stuck in your head, I just need to write this, sorry. AiPhone
As long as it can be shut off, I’m okay with Apple shoving this into the devices.
I like the option called “off”.
I just wish you could turn all non essential features off. I perform music using my mac laptop and the m4 processor works great, but the recent update to apple intelligence forced me to turn siri off entirely as id lost processing headroom that had allowed me to perform without risking audio drops. I often wonder what other background processing is costing me that headroom, but the only thing i can easily turn off with a script is spotlight indexing. Wish I could switch off every background process with a click, apple could call it “performance mode” or some shit and introduce it with a slick new presentation but i guess they don’t because all tech companies value nowadays is not users but data…
Put it everywhere, just like Microsoft
That’s a rather obvious and expected move in my eyes. After all, they had setup themselves for deep AI integration with their processor changes about a decade ago already. I was wondering for a while why they never played out their hand. Siri was not the epitome of that development.
Geezus how much more AI do we need? For the cost of it, we’re not getting the great benefits we thought we were going to get. It’s too environmentally harmful when it’s run in concentrated places. There’s also no reason to have these data centers. If PCs were invented today, we’d be renting PCs forever because this era isn’t about innovation anymore. It’s about trapping people in a rental world.
I can’s see the appeal for me but I think I can understand where Apple is coming from, at least in theory. More AI in phones means an excuse to sell you more powerful phones.
Unless you are very into having the latest piece of tech or your old phone dies, I haven’t seen much that a new phone can do and my 4 years old one can’t, so many people (including me) are sticking with their old phones for longer. AI seems like it has the potential to put something new on those marketing assets. Granted, it worked like shit with AI laptops/Copilot PCs but Apple has a knack for turning others’ failures into long lines of people fighting to give them their money so we’ll see…
A large part of this is also app development. App developers want as many peo0le as possible to use their apps, so they’re designed to work on phones that cost a hundred bucks new when they were sold on 2018.
PCs run into this with lots of things too, but one huge difference is the multitasking experience. I have a big-ass folding phone, but the multitasking experience still sucks, most because the phone is just a bad format for the kind of workflows that necessitate multitasking.
If I’m working in multiple windows, I need a keyboard and mouse. Yeah, I can have firefox open on one half of the screen and Outlook in the other on my phone, but it’s still the mobile version of both apps, and any time I want to type something half the screen becomes a keyboard.
So I don’t really have a need for a powerful phone. It’s a content consumption and communication device, both of which don’t need much horsepower.
If you want to live in the AI utopia of the 21st century, china sadly is the destination. Here in the us all we’ve got is israel’s surveillance feudal colony.
Can it make shortcuts yet, I just want it to have good documentation on that, real hassle to do manually
Ik you technically can, I had ai make one for restoring playlists I backup through some vibecoded music piracy app I had ai make
Tim Cook was a good transitional douchebag CEO to soften people up before the full Gavin Belson experience.
Going full Belson.
learned from Pichai, STUFF ai INTO all thier phones, emails, andother services.
More proof that the biggest morons rise to the top of the capitalism rancid stew.
Are people hired to be CEOs because they are dooshbags or do people become dooshbags because they are CEOs?
Douchebag you mean?
why not
Toosh
Dooshbag with connections
Falling with style.
John Ternus…sounds like a disease
“The good news is that we were able to deflouce the liberellapop from your upper guttyworks and it was a clean removal. The bad news, I’m afraid, is that we found some graspellies and blongongs in your drivelbox and signs of borpus… normally we’d start treatment but I’m afraid they’re quite advanced and… look, I’m sorry, but you have the pleb and… it’s johnternus.”
